Almost all visitors to Japan buy Japanese confectionery and snacks!
About 60% of visitors to Japan buy confectionary and snacks as souvenirs. Not only that, but over 20% said the purchase they were most pleased with was confectionery and snacks. The reason given was that they could be bought easily anytime, anywhere, in a variety of flavors and textures that are only available in Japan. Videos about Japanese confectionery and snacks on YouTube and other platforms by residents and visitors in Japan from around the world are also popular. They talk about features you will not find in their home countries’ treats.